Q: Is it true that beautiful people get paid more?

Recent research from the “Why Beauty Matters” study published in the American Economic Review journal shows that beautiful people are perceived to be more confident, productive and capable, and—as a result—earn more. So clearly presentation is considered important. In a world where image adds to brand, good looks count. But what if you’re not right out of the pages of GQ or Vogue? Well, brand strategist and speaker Catherine Kaputa says that in the world of business, “unique” is even better than beautiful. For Kaputa’s strategies on how to brand yourself, as well as info on her book U R a BRAND! How Smart People Brand Themselves (Davies-Black Publishing, 2006), go to urabrand.com.

Q: I've had four jobs in the past two years, and my resumé is starting to look busy. Help!

So, new job every six months? Hmm, yes, that’s a problem. A pretty big problem. People are seen as either loyal or as moving too much. You’re the latter. So listen up: You need to put your head down and show commitment. Build your equity back up. Stay in your current position for at least two years. If you’re not content once those two years are up, call me to discuss your next career step.

Q: What’s your most memorable anecdote pertaining to a candidate?

Easy, the person who included a photo of their back end on their resumé. Nuff said, right?

Q: I’m being pursued for multiple jobs at once. What’s the etiquette?

Be honest. Let would-be employers know you have other opportunities. This proves that other companies are also showing their love for you and makes you more marketable. It is your best
bargaining tool to increase your salary and package. It helps everyone become more decisive. Let companies know how much time you need to make a decision, and send their HR/hiring manager a list of your expectations, including salary, vacation time, start date, cellphone, laptop, etc. Management will value your confidence and guts for asking.

Q: Is a lateral career move okay to make in order to get out of a company and start afresh at a new one?

Absolutely. If you have lost your passion for a job, get out. Life is too valuable to not enjoy your work. A lateral financial and position move is not an issue. Just make sure you’re not moving for the sake of moving—you know, change for the sake of change—as the worst situation is to find yourself in another frying pan.